Which prospective customers are least likely to respond to a direct marketer's offering?
A) regulars and nonregulars
B) regulars and new contacts
C) new contacts and nonregulars
D) new contacts and nonrespondents

Question

Quizplus · Accepted Answer

New contacts are unfamiliar with the brand and may not trust the direct marketer's offering yet. Nonrespondents are people who have previously received direct marketing offers but have not responded, indicating that they are not interested. Therefore, these two groups are the least likely to respond to a direct marketer's offering.

Which Prospective Customers Are Least Likely to Respond to a Direct