A direct marketer can effectively cater to a highly specialized niche market through use of a(n)________.
A) search engine
B) selective binding
C) infomercial
D) specialog

Question

Quizplus · Accepted Answer

A specialog is a catalog that is tailored to a specific group or interest. By using a specialog, a direct marketer can effectively cater to a highly specialized niche market by focusing on the specific interests and needs of the target audience. Search engines and infomercials may reach a broad audience, while selective binding is not a common marketing strategy.

A Direct Marketer Can Effectively Cater to a Highly Specialized