Which lifestyle trend increased the desirability of direct marketing for consumers?
A) increased consumer sophistication
B) poverty-of-time
C) component lifestyle
D) increased ecological awareness

Question

Quizplus · Accepted Answer

The lifestyle trend of poverty-of-time (consumers feeling like they have less time) increases the desire for convenience, making direct marketing a more appealing option for consumers who don't have the time to shop in stores.

Which Lifestyle Trend Increased the Desirability of Direct Marketing for Consumers