Direct selling is not considered part of direct marketing since ________.
A) personal communication is used to initiate customer contact
B) no database is maintained
C) consumers do not interact with the firm
D) orders are not typically placed via mail or computer

Question

Quizplus · Accepted Answer

Direct selling involves face-to-face communication between the salesperson and the customer to initiate contact, while direct marketing uses advertising, email, direct mail, and other media to reach consumers. Therefore, personal communication is used to initiate customer contact in direct selling, which is not the case in direct marketing.

Direct Selling Is Not Considered Part of Direct Marketing Since