A fishing specialties retailer concerned about the quality of a list of fly fishermen enthusiasts seeks to test a mailing list broker's mailing list.The retailer should ________.
A) purchase a mailing list
B) rent a mailing list
C) purchase a PC-based list of homeowners and mail catalogs to selected towns
D) seek to quickly develop its own list through a Web site

Question

Quizplus · Accepted Answer

Renting a mailing list allows the retailer to use the list for a specific campaign without making a long-term commitment. This way, the retailer can test the effectiveness of the list before making a purchase or developing its own list.

A Fishing Specialties Retailer Concerned About the Quality of a List