A direct marketer determined that its customers' high levels of dissatisfaction with the firm concerned late delivery,the wrong items being delivered,or items arriving in defective condition due to being damaged in transit.These complaints concern which direct marketing strategy?
A) order fulfillment
B) customer response
C) measuring results
D) customer contact

Question

Quizplus · Accepted Answer

The complaints regarding late delivery, wrong items being delivered, or items arriving in defective condition are related to order fulfillment, which involves the entire process of receiving, processing, and delivering orders to customers.

A Direct Marketer Determined That Its Customers' High Levels of Dissatisfaction