The promotional strategy of most infomercials ________.
A) stresses presold merchandise
B) stresses infomercials
C) encourages consumers to act immediately; otherwise, they have to wait for a special to be repeated
D) utilizes network programming

Question

Quizplus · Accepted Answer

Infomercials often create a sense of urgency by encouraging consumers to act immediately and offering limited-time specials. This tactic is intended to increase impulse buying and drive up sales.

The Promotional Strategy of Most Infomercials ________