A direct marketer determines the goods and services sold as well as its target market in the ________ stage of a direct marketing strategy.
A) order fulfillment
B) generating customers
C) business definition
D) consumer response

Question

Quizplus · Accepted Answer

In the business definition stage of a direct marketing strategy, the marketer determines what goods and services will be offered and decides on the target market for those offerings. This stage is critical for setting the direction of the overall strategy and ensuring that the company is focused on delivering products and services that will resonate with its intended audience.

A Direct Marketer Determines the Goods and Services Sold as Well