Many direct marketers used to order merchandise after orders were placed by consumers.Now,they place orders in anticipation of demand.This change in strategy is largely due to ________.
A) concern over better customer service
B) the "30-day rule"
C) discounts on purchases in advance of customer orders
D) delays in order fulfillment houses

Question

Quizplus · Accepted Answer

The "30-day rule" refers to the time it takes for merchandise to be ordered, delivered and processed for customers, which is the maximum acceptable wait time for most consumers. By ordering in anticipation of demand, direct marketers can meet this 30-day rule and ensure timely delivery to customers.

Many Direct Marketers Used to Order Merchandise After Orders Were