A Web site for an espresso machine retailer contains the history of espresso,tips on how to make an optimal cup of coffee,and recipes featuring espresso coffee.This is an example of ________.
A) ensemble displays
B) co-branding
C) experiential merchandising
D) cross selling

Question

Quizplus · Accepted Answer

This is an example of experiential merchandising, as the website is not only selling a product but also providing information, education, and inspiration to enhance the customer's experience with the product. The website is creating a total experience around the product, which is the essence of experiential merchandising.

A Web Site for an Espresso Machine Retailer Contains the History