A co-branding program,such as a Starbucks in a Barnes & Noble store,most closely resembles ________.
A) an administered marketing arrangement
B) vertical integration
C) a leased department
D) a franchise arrangement

Question

Quizplus · Accepted Answer

A co-branding program, such as a Starbucks in a Barnes & Noble store, is similar to a leased department where one retailer rents a space within another retailer's store to sell their products. Starbucks is the leased department in this case, operating within the Barnes & Noble store.

A Co-Branding Program,such as a Starbucks in a Barnes