Which of the following is an example of experiential merchandising?
A) self-service retailing
B) impulse buying by consumers
C) an interactive video kiosk
D) a centralized returns department

Question

Quizplus · Accepted Answer

Experiential merchandising refers to providing an interactive or immersive shopping experience to customers. An interactive video kiosk provides customers with an engaging and interactive way to learn about products, try out new features, and make purchasing decisions. Self-service retailing and a centralized returns department do not necessarily provide an experiential aspect to the shopping experience, and impulse buying is a behavior rather than a merchandising strategy.

Which of the Following Is an Example of Experiential Merchandising