A major difference between the advertising strategies of retailers and manufacturers is that retailers ________.

Question

Quizplus · Accepted Answer

Retailers tend to have a more geographically concentrated target market because they typically operate in a specific location, while manufacturers may have a broader geographic target market as they distribute their products to retailers across various regions. This difference results in retailers focusing more on local advertising and promotions to drive foot traffic to their stores, while manufacturers may use more national advertising to reach a wider audience.

A Major Difference Between the Advertising Strategies of Retailers and Manufacturers