A major disadvantage of advertising as a retail medium is that ________.
A) many media utilize standardized messages that are inflexible
B) few alternative media are generally available
C) the costs of reaching a viewer, reader, or listener are high
D) retail control over message timing and content is low
Correct Answer:
Verified
Q2: Which retailer has the highest dollar advertising
Q3: Which form of promotion has media payment,a
Q4: A major advantage of advertising as a
Q5: Which medium is characterized by large-size ads
Q6: Retailers spend the highest proportion of their
Q8: Any communication by a retailer that informs,persuades,and/or
Q9: A characteristic of direct mail is a
Q10: A major difference between the advertising strategies
Q11: A medium's circulation covers a broader geographic
Q12: Vertical cooperative advertising agreements are subject to
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