A major advantage of advertising as a retail medium is that ________.
A) there are no media costs
B) it can focus on the needs of individual customers
C) the costs per viewer, reader, or listener are low
D) credibility is high
Correct Answer:
Verified
Q1: The four elements of _ are advertising,public
Q2: Which retailer has the highest dollar advertising
Q3: Which form of promotion has media payment,a
Q5: Which medium is characterized by large-size ads
Q6: Retailers spend the highest proportion of their
Q7: A major disadvantage of advertising as a
Q8: Any communication by a retailer that informs,persuades,and/or
Q9: A characteristic of direct mail is a
Q10: A major difference between the advertising strategies
Q11: A medium's circulation covers a broader geographic
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