A characteristic of direct mail is a ________.

Question

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Direct mail allows for highly targeted audience segmentation, allowing marketers to customize their messaging for specific groups of recipients. While response rates can vary, direct mail often has a lower response rate compared to other forms of advertising, and throw-away rates can be high. The lead time for direct mail can depend on factors such as printing and mailing timelines, but generally may require a longer lead time compared to other advertising tactics.

A Characteristic of Direct Mail Is a ________