Retailers spend the highest proportion of their advertising budgets in which medium?

Question

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According to recent studies, retailers spend the highest proportion of their advertising budgets in newspapers. This could be due to the wide reach and distribution of newspapers, and their ability to target specific geographic areas. While other mediums like direct mail and flyers/circulars are still used heavily by retailers, newspapers remain the top choice for advertising spending. Telephone directories have seen a decline in usage and popularity in recent years.

Retailers Spend the Highest Proportion of Their Advertising Budgets in Which