Which of the following statements is not true concerning a service guarantee?
A) A well designed and implemented service guarantee can help a firm gain control over its operation.
B) Fear of customer cheating inhibits some mangers from adopting a service guarantee.
C) Managers are likely to worry about the costs of a service guarantee, but for the wrong reasons.
D) Managers who seek control over the financial consequences of a service guarantee should require customers to meet various conditions.

Question

Quizplus · Accepted Answer

Requiring customers to meet various conditions to control financial consequences of a service guarantee goes against the purpose of a service guarantee which is to provide assurance to customers and increase trust. A service guarantee should be simple, clear and easy for customers to understand without any complicated conditions or barriers.

Which of the Following Statements Is Not True Concerning a Service