Which of the following is not true of a Customer Satisfaction Survey?
A) Survey can be completed at customer convenience.
B) Survey usually is conducted by operations personnel.
C) Primary focus of survey is on overall impression of service.
D) Survey is designed around common service dimensions.

Question

Quizplus · Accepted Answer

Customer satisfaction surveys are typically conducted by marketing or research personnel, not operations personnel who are more focused on the day-to-day functions of the business.

Which of the Following Is Not True of a Customer