Which program links public relations and advertising?
A) Image consulting
B) External public relations
C) Internal public relations
D) Integrated marketing communication
E) Pub-vertising

Question

Quizplus · Accepted Answer

Integrated marketing communication (IMC) is a program that links public relations and advertising, along with other promotional tools such as sales promotion, personal selling, and direct marketing. IMC coordinates all these tools to deliver a consistent and persuasive message to target audiences.

Which Program Links Public Relations and Advertising