When General Motors set up grants for schools and scholarships for employees' children,this was an example of
A) human resources management.
B) public relations.
C) Machiavellianism.
D) social Darwinism
E) enlightened self-interest.

Question

Quizplus · Accepted Answer

General Motors setting up grants for schools and scholarships for employees' children is an example of enlightened self-interest. This approach suggests that actions which appear altruistic can also serve the self-interest of the company by improving its public image, employee satisfaction, and community relations.

When General Motors Set Up Grants for Schools and Scholarships