What is one advantage of advertising over public relations?
A) It has greater credibility.
B) The message reaches a larger audience.
C) It costs less.
D) There is no need to hire an outside company.
E) The organization has more control over the message.

Question

Quizplus · Accepted Answer

Advertising allows the organization to have more control over the message, as they choose the exact wording, visuals, and placement of the advertisement. In contrast, public relations involves working with the media to try to share the organization's message, but the ultimate message and how it is presented is not entirely within the organization's control.

What Is One Advantage of Advertising Over Public Relations