Which concept is at the heart of the Consumer Value Framework and the focus of marketing efforts?
A) value
B) consumption
C) culture
D) quality

Question

Quizplus · Accepted Answer

The concept of value is at the heart of the Consumer Value Framework and the focus of marketing efforts. The framework emphasizes that consumers seek value in the form of the benefits they receive compared to the cost of acquiring those benefits. Therefore, understanding and delivering value to consumers is critical for successful marketing.

Which Concept Is at the Heart of the Consumer Value