The Starbucks Rewards Program tracks detailed information about customers and their purchases so more customer-oriented decisions can be made, hopefully leading to longer-lasting relationships with customers. What is Starbucks involved in?
A) customer relationship management
B) consumer value management
C) quality management
D) internal marketing management

Question

Quizplus · Accepted Answer

Starbucks is involved in customer relationship management by tracking detailed information about customers and their purchases in order to make more customer-oriented decisions and build longer-lasting relationships with customers.

The Starbucks Rewards Program Tracks Detailed Information About Customers and Their