What is an external influence on consumer value?
A) personal values
B) lifestyles
C) needs
D) reference groups

Question

Quizplus · Accepted Answer

Reference groups are external social groups that individuals compare themselves against and use as a basis for evaluating their attitudes, values, beliefs, and behavior. These groups can greatly affect a consumer's perceived value by influencing their tastes, preferences, and buying decisions.

What Is an External Influence on Consumer Value