Which orientation means each customer represents a potential stream of resources rather than just a single sale?
A) CVF orientation
B) hedonic orientation
C) CRM orientation
D) utilitarian orientation

Question

Quizplus · Accepted Answer

CRM (or Customer Relationship Management) orientation focuses on building long-term relationships with customers and viewing them as a potential source of ongoing revenue and resources, rather than just a one-time sale. This approach emphasizes the importance of customer satisfaction, loyalty, and retention, and involves strategies such as personalized communication, loyalty programs, and effective customer service.

Which Orientation Means Each Customer Represents a Potential Stream of Resources