An automobile marketer is interested in the psychological influences on potential buyers of luxury automobiles. What would this researcher be interested in studying?
A) lifestyles of luxury car buyers
B) whether buyers are liberal or conservative
C) stage in family life cycle of luxury car buyers
D) buyers' attitudes toward different brands

Question

Quizplus · Accepted Answer

The researcher would be interested in studying buyers' attitudes toward different brands, as this would provide insight into the psychological factors influencing their purchasing decisions. Lifestyles and family life cycle stages could also be relevant, but they are not necessarily specific to luxury car buyers and may not provide as much insight into the psychological influences. Political affiliation is likely not a significant factor in luxury car purchasing decisions.

An Automobile Marketer Is Interested in the Psychological Influences on Potential