Customer Lifetime Value (CLV) represents the approximate worth of a customer to a company in economic terms.

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Customer Lifetime Value (CLV) is a measure of the total estimated value a customer will bring to a business over the course of their relationship with that business. It takes into account factors such as how often the customer makes purchases, how much they spend, and how long they are likely to remain a customer.

Customer Lifetime Value (CLV) Represents the Approximate Worth of a Customer