Which technique combines data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions?

Question

Quizplus · Accepted Answer

Geodemographic combines consumer expenditure data and socioeconomic variables with geographic information to identify consumption patterns in different regions. Psychographic is a method of dividing consumers based on their personality traits, values, and interests. Multi-trait analysis measures various traits to identify patterns. VALS is a psychographic tool that classifies people into groups based on their values, attitudes, and lifestyles.

Which Technique Combines Data on Consumer Expenditures and Socioeconomic Variables