What is a primary motivation examined in the VALS classification of consumer lifestyles?

Name: What is a primary motivation examined in the VALS classification of consumer lifestyles?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The VALS classification of consumer lifestyles examines the primary motivation of ideals, which refers to consumers' beliefs and principles that guide their behavior and consumption patterns. The other options (educational, intellectual, financial) are not the primary motivation examined by VALS.

What Is a Primary Motivation Examined in the VALS Classification