Which two kinds of information does PRIZM combine in a manner that enables marketers to better understand and target their customers?

Question

Quizplus · Accepted Answer

PRIZM combines demographic and behavioural information to better understand and target customers. Demographic information includes characteristics like age, income, and education level, while behavioural information includes factors like shopping habits and media consumption. By combining these two types of information, marketers can gain insights into what motivates their customers and how to best reach them with their products or services.

Which Two Kinds of Information Does PRIZM Combine in a Manner