Which type of evaluation do consumers use to evaluate products based on the overall feeling that is evoked by the alternative?
A) attribute-based
B) feature-based
C) benefit-based
D) affect-based

Question

Quizplus · Accepted Answer

Affect-based evaluation involves consumers evaluating products based on the overall feeling or emotion evoked by the alternative. It is different from attribute-based evaluation, which focuses on specific product attributes, and benefit-based evaluation, which evaluates how well a product satisfies specific needs or benefits. Feature-based evaluation is also similar to attribute-based evaluation, as it involves evaluating products based on their individual features or characteristics.

Which Type of Evaluation Do Consumers Use to Evaluate Products