Underlying attributes are often perceived only during consumption. What is another term for underlying attributes?
A) search qualities
B) subordinate qualities
C) consumption qualities
D) experience qualities

Question

Quizplus · Accepted Answer

Underlying attributes are also known as experience qualities, as they can only be fully understood or experienced during consumption. Search qualities refer to attributes that can be evaluated prior to purchase through information search, while subordinate qualities are secondary attributes that may not be as important as core attributes in the decision-making process. Consumption qualities are not a commonly used term in marketing.

Underlying Attributes Are Often Perceived Only During Consumption