Joseph A. Bank, a men's clothing store, has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off your first item, 50% off the second, and 70% off the third." This type of advertising might result in consumers thinking the quality is not very good in order to offer such deep discounts. How are the advertising and promotion being used?
A) as a signal
B) as a cue
C) as a determinant attribute
D) as an underlying attribute

Question

Quizplus · Accepted Answer

The advertising and promotion are being used as a signal to communicate information about the quality of the product. The deep discounts may signal to consumers that the quality is not very high.

Joseph A Bank, a Men's Clothing Store, Has Recently Started Advertising