Jane purchased her car just based on the fact that she liked it. She didn't spend any time looking at the specific features compared to other brands when deciding to purchase the car. Which type of evaluation process did Jane use?
A) attribute-based
B) affect-based
C) feature-based
D) benefit-based

Question

Quizplus · Accepted Answer

Jane used an affect-based evaluation process, where the decision is based on their emotional response or liking towards the product rather than a logical evaluation of features and benefits.

Jane Purchased Her Car Just Based on the Fact That