Many sales managers are assessing whether equipping their sales force with tablets, such as Apple's iPad or Samsung's Galaxy, will be beneficial. The managers will make mental assessments of the features available and the benefits they offer as well as the value provided by those benefits. What is the term for this thought process?
A) decision rules
B) determinant criteria
C) judgments
D) feature analyses

Question

Quizplus · Accepted Answer

This thought process is referred to as "judgments," where managers evaluate and form opinions about the features, benefits, and value of the tablets.

Many Sales Managers Are Assessing Whether Equipping Their Sales Force