In which type of evaluation process are alternatives evaluated across a set of characteristics that are considered relevant to the purchase situation?
A) attribute-based
B) rationally based
C) affect-based
D) elaborative

Question

Quizplus · Accepted Answer

Attribute-based evaluation involves comparing alternatives across a set of relevant attributes or characteristics, and choosing the one with the highest overall score based on those attributes. Rationally-based evaluation involves a more logical, step-by-step decision-making process, and affect-based evaluation involves evaluating alternatives based on emotional associations or feelings. Elaborative evaluation is a type of attribute-based evaluation that involves more extensive processing and comparison of alternatives.

In Which Type of Evaluation Process Are Alternatives Evaluated Across