What are the two different levels of product categories?
A) primary or secondary
B) feature or affect
C) utilitarian or hedonic
D) superordinate or subordinate

Question

Quizplus · Accepted Answer

The two different levels of product categories are superordinate and subordinate. Superordinate categories are broader, more general categories, and subordinate categories are more specific categories within the superordinate categories. For example, "automobiles" would be a superordinate category, and "sedans" or "SUVs" would be subordinate categories within the superordinate category of automobiles.

What Are the Two Different Levels of Product Categories