It is difficult for consumers to assess the quality of a product just by looking at it. Oftentimes, consumers must use a product to determine the quality level, and even then it is still sometimes difficult to determine the quality. Which type of attribute is quality?
A) search
B) underlying
C) secondary
D) subordinate

Question

Quizplus · Accepted Answer

Quality is an underlying attribute, meaning it cannot be assessed purely through observable characteristics like search attributes. It requires actual use or experience to determine. Secondary attributes refer to features of the product that are not necessary for its primary function, while subordinate attributes are less important than other attributes.

It Is Difficult for Consumers to Assess the Quality of a Product