An inequitable exchange can occur when a consumer believes that another customer has been treated more favourably.
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Q24: If performance perceptions exactly match what was
Q26: Expectations do not affect performance perceptions.
Q28: According to the expectancy/disconfirmation theory of consumer
Q29: According the expectancy/disconfirmation theory, expectations can only
Q30: Performance perceptions can directly influence consumer satisfaction
Q32: Ideal expectations are expectations that a consumer
Q33: Self-attribution theory states that consumers are motivated
Q33: The tendency for expectations to guide performance
Q35: Research has indicated that when expectations are
Q35: Desired expectations are expectations about what a
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