Complaining behaviour occurs when a consumer actively seeks out someone to share an opinion with regarding a negative consumption event.
Correct Answer:
Verified
Q2: Negative public publicity occurs when negative word-of-mouth
Q4: An angry customer is the worst possible
Q10: Fewer than half of customers experiencing some
Q12: Confirmation refers to the extent that consumers
Q13: Positive WOM occurs when consumers spread information
Q14: In extreme cases, the negative WOM attached
Q16: The worst thing a company can do
Q17: Complaining is a type of postconsumption behaviour.
Q19: Switching is a possible postconsumption behaviour.
Q20: Complainers are valuable sources of feedback for
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