
Confirmation refers to the extent that consumers believe the processes involved in processing a transaction and handling a complaint are fair.
Correct Answer:
Verified
Q4: An angry customer is the worst possible
Q5: The best course of action to handle
Q7: Some dissatisfied customers retaliate in the form
Q10: Fewer than half of customers experiencing some
Q13: Positive WOM occurs when consumers spread information
Q14: In extreme cases, the negative WOM attached
Q15: Complaining behaviour occurs when a consumer actively
Q17: Complaining is a type of postconsumption behaviour.
Q19: One suggestion for handling consumer complaints effectively
Q20: Complainers are valuable sources of feedback for
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