Some dissatisfied customers retaliate in the form of revenge-oriented behaviours directed toward a business.
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Q1: A complainer is more likely than a
Q3: The consumer who reacts with disgust is
Q5: Satisfaction, joy, anger, and frustration are examples
Q5: The best course of action to handle
Q10: Fewer than half of customers experiencing some
Q11: One suggestion for handling consumer complaints effectively
Q12: Confirmation refers to the extent that consumers
Q13: Positive WOM occurs when consumers spread information
Q18: Loyalty is a postconsumption affective reaction.
Q19: One suggestion for handling consumer complaints effectively
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