In extreme cases, the negative WOM attached to one company can have effects that spill over to an entire industry.

Question

Quizplus · Accepted Answer

Negative WOM (Word of Mouth) can spread rapidly and affect the perception of an entire industry, leading to a decrease in trust and demand for products or services offered by the industry as a whole. This is why companies usually try to manage negative WOM and maintain a positive reputation.

In Extreme Cases, the Negative WOM Attached to One Company