Porter's 5 Forces model was based on a static, stable view of industry which ignores dynamic forces
A)because industries in Porter's day were not very dynamic.
B)which can easily be dealt with by taking a dynamic perspective of the forces e.g. Innovation is a consequence of Rivalry.
C)and so has outlived its usefulness, and should be replaced with something more up to date.
D)which was Porter's intention, because you have to "walk before you can run".

Question

Quizplus · Accepted Answer

While Porter's model does have limitations in its static view, it can still be useful when applied dynamically. In fact, innovation and other dynamic forces can be seen as a result of the forces outlined in Porter's model. Therefore, taking a dynamic perspective is a way to overcome this limitation rather than replacing the model altogether.

Porter's 5 Forces Model Was Based on a Static, Stable