The question "What do customers want?"
A)is not relevant because customers will show their preferences through their behaviour.
B)must be asked by managers, and an accurate answer obtained and understood, since it's the driving force behind generating profit.
C)can be outsourced to a market research company.
D)is best answered by ensuring that certain managers are educated in Marketing.

Question

Quizplus · Accepted Answer

Understanding what customers want is crucial for generating profit, and it is the responsibility of managers to obtain an accurate answer.

The Question "What Do Customers Want