Fresh Looks is a beauty salon that uses organic products to minimize the environmental impact of chemical-based products. It uses natural soaps and shampoos and other vegan beauty products such as vegan moisturizers, nail polishes, and spa treatments. What type of business orientation has this eco-friendly beauty business adopted?

Question

Quizplus · Accepted Answer

Fresh Looks has adopted a societal marketing orientation, as it is not only focused on satisfying customer needs but also on fulfilling its responsibility towards society and the environment by using sustainable and eco-friendly products. This approach considers both customer satisfaction and societal welfare, which aligns with the values of Fresh Looks as an eco-friendly beauty salon.

Fresh Looks Is a Beauty Salon That Uses Organic Products