Coca-Cola is a syrupy drink. It generally uses mass advertising, is sold through convenience stores and vending machines, and is usually sold at around $1.25 per can. What do these facts comprise?

Question

Quizplus · Accepted Answer

The given facts describe the components of Coke's marketing mix. The mass advertising and the selling through convenience stores and vending machines indicate its promotion and distribution strategies, while the price of $1.25 per can is a part of its pricing strategy.

Coca-Cola Is a Syrupy Drink