C-Ice, an iced-tea drink can be purchased only at health food stores. The product's competitive advantage is supported by this limitation on which element of its marketing mix strategy?

Question

Quizplus · Accepted Answer

The limitation that C-Ice can only be purchased at health food stores is related to distribution, as it determines where and how the product is made available to customers. The other elements of the marketing mix (product, promotion, and planning) are not directly impacted by this limitation.

C-Ice, an Iced-Tea Drink Can Be Purchased Only at Health