B.F. Goodrich has been manufacturing and marketing automotive tires for over 100 years. It spends much of its marketing budget on short-term promotions aimed at stealing market share from Goodyear, Dunlap, and other tire manufacturers. From this information, in which stage of their product life cycle are tires?
A)maturity
B)growth
C)saturation
D)decline

Question

Quizplus · Accepted Answer

Tires are in the maturity stage of their product life cycle, indicated by the intense competition and focus on promotional activities to capture market share from competitors, which is typical of a mature market where products have fully penetrated the market.

BF Goodrich Has Been Manufacturing and Marketing Automotive Tires for Over